Community communication and health
AFRM — Fibromyalgia Association of Montérégie
Art direction · Strategy · Information architecture · UX/UI
Artistic, strategic and communication direction to support the redesign of the digital presence of the Association de fibromyalgie de la Montérégie, with special attention to clarity, accessibility and team autonomy.
Client or organization
Association de fibromyalgie de la Montérégie
My role
Artistic, strategic and communication direction
Services
Art direction · Strategy · Information architecture · UX/UI
The starting point
The association gathered essential information about fibromyalgia, support, activities, membership and associative life, but needed to present it in a clearer, more current and easier-to-navigate way. The existing identity also needed to gain consistency without losing the recognition already built within the community.
The challenge
Organize a significant volume of sensitive and informative content for audiences with different needs, preserving the association's visual references and making the experience more readable, welcoming and functional.
The chosen direction
Work from the already-known identity — blue, green and the association's symbol — refining the visual hierarchy, simplifying forms and creating more intuitive navigation. The chosen direction favored contrast, readability, accessible language and clear pathways to information, support, tools, activities and membership.
What was developed
- Visual optimization of the existing logo
- Artistic, strategic and communication direction
- Information architecture and navigation organization
- UX/UI direction for the website redesign
- Structuring of information, contact and membership pathways
- Reusable visual materials
- Practical guidelines to support social media communication
Project gallery
Observable transformations
- Clearer and more consistent identity
- Dense information organized into more comprehensible pathways
- More coherent digital experience for members, public and team
- Reusable resources that facilitate communication continuity
Role and collaboration
Project developed in collaboration with the AFRM team. My contribution focused on artistic, strategic and communication direction, information architecture, navigation experience and visual translation of content. Institutional and scientific content was prepared and validated by the association and its collaborators.
