Tourism communication
Turismo com Cida
Communication strategy · Visual identity · Visual direction · Website
Communication strategy, visual identity and digital presence organization to present local tourism experiences in Salvador and Bahia in a welcoming, clear and recognizable way.
Client or organization
Turismo com Cida
My role
Communication strategy and visual identity
Services
Communication strategy · Visual identity · Visual direction · Website
The starting point
The activity combined local knowledge, close accompaniment and different tours in Salvador and other Bahia destinations, but needed to transform this experience into an offer easier to understand and consult online.
The challenge
Organize destinations, tour formats and practical information without losing the human and personal character of the service. It was also necessary to bring the website and Instagram language closer together to build greater visual recognition.
The chosen direction
Create a sunny, simple and welcoming presence, connected to the landscapes and colors of Bahia. Communication prioritized direct presentation of tours, destination images, facilitated contact and an identity capable of accompanying both the website and social media.
What was developed
- Communication strategy
- Visual identity and logo
- Visual direction
- Site architecture and design
- Organization of tours and services
- Presentation of destinations and proposals
- Harmonization of Instagram presence
- Materials to support digital communication
Project gallery
Observable transformations
- Tourism offer organized in a more comprehensible way
- Destinations and services brought together in a central presence
- More recognizable identity between website and social media
- More direct contact path for people interested in the tours
Role and collaboration
The project was built from the experience, images and real services of the professional responsible for the tours.
